This knitwear collection was developed through the use of Shima Seiki digital knitting software. I played with the concept of flattening fashion and how it is becoming consumed in an increasingly two-dimensinal way. As digital immersion beomes more commonplace, interactive screens and constant connectivity are shifting perceptions of the realities humans exist in, particularly in interactions with consumable products.
My process involved exploration of how I could alter the dimensinality of clothing and other products. This resulted in taking scanned colour images of clothing, reducing them to three colours and putting them into the Shima Seiki design system. To form a contrast to the realism in the knitted images, I drew on top of the imagery within the Shima software, using a more fluid and free-hand style. This created a juxtaposition in texture and depth as the doodles spoke to the loss of tangibility experienced in how clothing is now consumed in virtual spaces and representations.
India Study Tour
At the beginning of 2017 I traveled to India on a 5 week study tour with Massey University to further explore the fashion and textile industry. This was a collaborative project that I worked on with two fashion students from Massey whilst at the National Institute of Fashion Technology (NIFT) in Delhi. I developed and created the knitted sleeves on the Shima Seiki digital knit software as well as some of the embroidery across the two garments.
The concept behind our project was to encourage consumers to replace their need for fast fashion by exercising their own creativity through repair. The proliferation of cheap mass produced clothing has led to a decline in the appreciation of garments and a loss of repair and hand-making skills. Our project wanted to educate consumers on how to prolong the life of their garments through repair, and in turn form a new found appreciation for craftsmanship.
Other Designers: Johanne Morris, Zoe van Weede
In the second part of the study tour I used collage and digital print to explore how we as consumers do not question the origin of our clothing enough. The final print encourages the consumer to ask where their clothing comes from, highlighting the need for a relationship to be restored between humans and the story behind our clothing. Through educating the consumer, it puts a face to the problem, but also empowers the consumer to influence the solution.
This digital print collection explores how people no longer engage in downtime, due to their loose attention being taken up by screens and technology. The prints aim to provide an alternate distraction for people to look at in public spaces, rather than their phone, but also provoke conversation around a growing issue.
This concept plays on imagery taken from the content of phones such as commonly used apps and websites, and blends this with inspiration from my daily environment of the city. Ultimately my aim was to draw and collage shapes collected from imagery in my physical and virtual worlds to then combine. This is to illustrate the constant blur of virtual and physical reality we encounter due to our constant connection with technology.